The number one way to grow your business faster is to truly understand who you serve the best. Where and how do you connect with them the most? Let’s imagine you run Facebook ads. …

Many founders jump all over team members who say things to a client like, “Ad performance is down this month” or “This isn’t growing as fast as we want.” They don’t want these things said because they’re afraid that is admitting weakness or exposing their vulnerability to a client. …

If you want to reduce the risks for your prospects, you can do an upfront offer, which means you give some small taste of your service. This can be an audit, a research project, a mapping of a customer journey, or a smaller project where they get to work with…

The top two reasons why agencies experience client churn are obvious and mostly avoidable. The number one reason for churn is that agencies don’t pick the right customers. They are desperate to get the deal, and they start working with people who are not the right fit. …

What got you here won’t get you there. This is probably true for 70% of people, and 30% of people already have what they need to get there because they’re wired differently. For most people, the things that you have done to get to the place you are aren’t the…

Agency owners should think about hiring employees versus contractors for a number of reasons. Contractors are the cost of goods. Imagine your service as a product. If a contractor charges $1,000, that means that the cost of goods is $1,000. That’s how much it costs you to hire the contractor…

Most of the time when people say, “I have to think about it” it’s because they’re having an internal disagreement. Their emotion might be saying, “Let’s go,” but their logic is saying, “I’m a business person. I need to make rational, calm, thoughtful decisions, and no rash decisions.” That’s mostly…

Let me tell you about one of my clients. He had actually spent a lot of money on coaching, and when we first started talking, one of the very first things he said to me was, “I don’t think coaching works for me because I have a bad mindset.” …

When talent leaves, you should be excited for them. Many founders get angry. It hurts their feelings that someone chooses to leave. They need to flip their thinking. There are two kinds of employees in the world, lifers and fliers. Lifers are people who come to your company and stay…