Market What You Sell, Sell What You Market

There are literally millions of posts about marketing hacks and tips that will tell you how to make buyers come flocking. But most marketing discussion stops before the marketer begins selling. The online “gurus” you might give you advice around ad tactics, or their super-secret technique that will get clients lined up at your door waving their credit card. That is the job of marketing — to help an audience understand what you offer and to promote its value. Marketing gets buyers to the door.