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Reviewing my notes from calls last week…and I am seeing a seriously dangerous theme in the agency space.
Agency owners have “fetishized” systems. There are even agency coaches who preach that you should only hire inexperienced or “C” players so that they will never step outside your system. And emerging marketing agency founders are looking for a plug and play system that will rocket ship them to some kind of passive income nirvana.
Let me throw some cold hard truths at you:
- An agency is a service business (you serve your clients and your staff). If you aren’t serving, then you don’t have an agency. That means there is no such thing as “passive income” in the agency world.
- Systems prevent failure & reduce repetitive tasks. Systems are your downside protection… Systems allow you to solve your business problems in a more predictable way. Need more leads? Work on your outreach and ad systems. Need more capacity? Work on your delivery systems. But here is the deal — your systems are the result of your problem solving framework. Your problem solving framework is unique to you, your agency, your target client, your solution set & your value proposition. Before you can systematize anything, you have to be able to make it work manually. In order to build a system, you need to already know what creates sales, client…
