Running An Agency Is Like Running Uphill Through Jello

Running an agency often feels like you’re running uphill, through jello, with somebody throwing rocks at you. It’s really hard, and it’s exhausting because you’re trying to build something in a chaotic world.

Many agency owners get trapped because they think they have to run uphill all the time, but company growth is not linear. It’s not a straight line. It’s actually a bunch of steps. When you hit a point of success, it’s okay to take a breath, admire the view from where you are, for a week, or a month, or a quarter, or a year, and then make the decision to grow again.

There are seasons of growth. There’s springtime, where everything starts growing, and that’s awesome. Then there’s harvest time, where it’s time to reap the rewards of what you’ve done.

Setting incremental milestones allows an agency owner to catch their breath, and not feel like they’re running uphill all the time. You can say, “Great, when we hit $63,218 a month in recurring revenue, what we’re going to do is we’re going to take a month, and we’re going to fix our internal reporting.” You can take your foot off the gas. From the growth perspective, you’ve got a sales team that’s not stopping, but you’re not dragging everybody uphill.

You’re going to have other people that can take on responsibilities. You don’t have to lead, and carry everybody on your back, and take care of all the kids, and fend off the rocks that people are throwing at you. You can say, “Wow, I really need for you to own the internal reporting because I’ve got to go work on sales.” When you’re able to do that, when you’re able to elevate yourself a little bit and realize that not everything has to be done by you, that’s how agency owners can stop killing themselves. It’s too much to do by yourself, so don’t.

--

--

--

Building businesses & knocking down walls at https://timkilroy.com, 5 amazing kids, great wife #startups #agencygrowth #ADHD is my superpower. Go Red Sox.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Ways To Start Your Lead Generation Program the Right Way

Why Are B2B Marketers So Bad at Measuring Their Marketing Results?

Marketing Freedom

Are SKAGs doomed? Assessing yet another Google exact match update

Graphic Design for the Artistically Challenged

“Trust me, you can do your own graphics”

Medium For Business Blogging

Google’s Brand Lift Missing Pieces

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
timkilroy

timkilroy

Building businesses & knocking down walls at https://timkilroy.com, 5 amazing kids, great wife #startups #agencygrowth #ADHD is my superpower. Go Red Sox.

More from Medium

The CEOs of a Mission-Driven Food Brand on Modern Leadership and Advancing Equality

From the Archives: Meet Kate Kim, Co-Founder of rmdy

Why You Shouldn’t Trade Brand Equity for Easy Growth

Diversity is Good for Business