The Reward Of Coaching
Let me tell you about one of my clients. He had actually spent a lot of money on coaching, and when we first started talking, one of the very first things he said to me was, “I don’t think coaching works for me because I have a bad mindset.” I said, “That’s probably not true because you’re still looking for a solution, so your mindset is probably spot on.”
The reason coaching hadn’t worked for him is that nobody had been able to coach him in the way that he needed. Regardless of whether you choose group or one-on-one coaching, we don’t teach you what we know, we actually try to understand what you need to learn in order to become a successful agency owner.
This client learned a lot with us. He learned effective outreach, he got a better sales process, and he landed the biggest deal of his entire life. It hasn’t been easy for him. There is no magic. He struggled through this process and still kept at it. He kept working at his outreach, and he kept working on his sales process, and especially his follow up process, where he wasn’t desperate. He took his time, and he landed a client for $4,500 a month. For a small agency like his, that’s world changing, and I couldn’t be prouder of him.
He’s been with us for about eight weeks, and it has been really hard and challenging. We’ve had to have him throw away a bunch of suppositions about it being easy, and about agency growth being automatic and turnkey, and all that kind of stuff.
The win here is that he did the work, shared the results, got coaching, got better, and it paid off. That’s fantastic. That lets my team know that, at the end of the day, they’re not only helping clients increase their revenue, but they’re helping them grow, change, and evolve.